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Social Media about Mayhem.
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History
The income of social networking sites was generally based on the sale of users’ personal data for advertising purposes, specifically to target potential customers as precisely as possible. This raises questions about privacy, although many young people seemed to have no problem with it. By the end of the 2010s, this revenue model came under pressure from both consumers and governments, leading to an increasing consideration of paid subscriptions: starting with YouTube Premium in 2018, in August 2022 with Snapchat, by the end of 2022 with Twitter, and possibly also with Facebook and Instagram starting in 2023.
Revenue model
The income of social networking sites was generally based on the sale of users’ personal data for advertising purposes, specifically to target potential customers as precisely as possible. This raises questions about privacy, although many young people seemed to have no problem with it. By the end of the 2010s, this revenue model came under pressure from both consumers and governments, leading to an increasing consideration of paid subscriptions: starting with YouTube Premium in 2018, in August 2022 with Snapchat, by the end of 2022 with Twitter, and possibly also with Facebook and Instagram starting in 2023.
Politics
Political organizations regularly use social media to achieve their goals. A rebellion against the Moldovan government in 2009 was dubbed the ‘Twitter Revolution’ because that website was used to plan protests. More recently, political changes in the Middle East (such as in Tunisia, Egypt, and Syria) have been attributed to the freedom and communication possibilities that social media provides. However, there is criticism of attributing revolutions to social media, as there were very few active Twitter accounts in Moldova at the time, and during the Arab Spring, strong social ties and strategy played a more significant role than social media.
Employers
Employers use social media to learn more about applicants. The government uses social media to detect fraud and other crimes and to learn more about the perpetrators.
Thought experiments
It can also be used for thought experiments, especially because researchers can reach a large group of people at once this way. An example of such a thought experiment is Man of Beer from 2024.
See also: Screen timeIine France, a legal minimum age of 15 for social media was established in June 2023, under which children need parental consent to register, although the precise implementation has not yet been decided, pending a possible European regulation. In Australia, platforms such as Facebook, Instagram, TikTok, X, Snapchat, and Reddit must eventually ensure that people under 16 cannot create an account. However, they are not allowed to force users to submit their ID cards or other digital identity information. The government is working on developing a system for age verification. Platforms can use that, or create their own system.
